Sony Ericsson ---- Low Cost mobiles for India

Here is my first posting from New Delhi, India.Sony Ericsson has decided to the lower cost of their cell phones and increases its market share. It wants become the third-largest handset maker globally and to do this they have increase their market share from nearly 9 percent to above 11% and overtake Samsung which hold the number three spot after Nokia and Motorola. They had to change their previous strategy not to eroding average selling prices and profit margins. India is key market to test and fine tune this strategy. They plan to make low-cost, color-screen phones with local content and customized keypads as well as mid-tier, music-enabled phones.
I am sure this has to do with imminent entry of iPhone in the market, as they will soon be losing their premium status to it. Good for thrifty Indian consumer.