Musicstation -- Breaking iTune's Monoply

Omnifone is all set to break Apple's hold on digital music. Its software Musicstation is estimated to run on millions of mobile phones in Europe and Asia.Omnifone has decided to take on Apple's music-playing iPhone, weeks before its launch in the USA.
Musicstation software, which has already started being loaded in mobile phones in Europe, is estimated to be in 100 million mobile phones in Europe and Asia in the next 12 months.
Big mobile phone operators and all music majors have signed up to Musicstation.All the company wishes to do, is to break Apple's hold on digital music and they believe mobile phones are the way to do it.The advantages of a Musicstation over the iPod and iPhone is that music can be downloaded anywhere, without a computer needed.Musicstation will also work on a range of handsets offered by mobile phone operators.The songs will be stored on a server and not on the phone that can get lost or stolen.So it implies that the songs are rented not bought. As long as one will pay the subscription, one can access the music.
The only drawback seems to be the fact that people who own CD’s may not want to pay for songs again, or the one’s already on their iPod’s.